Basically, OLED is a thin film with an organic compound.  OLEDs don’t need a back light and require far less power than traditional LEDs and offer a million to one contrast ratio (black is deep black and white is brilliant white).

Sony started using LEDs in very large screen TV monitors for stadiums, auditoriums and concert halls, but they were never able to make an LED-based video display that was practical for home use because of the size and power requirements of the technology. It took a passive system, the LCD, to make the breakthrough to home and office electronics with a low-power technology.  LCD, unfortunately, doesn’t produce any light itself, but merely controls the amount of light that actually reaches our eyes from a supplied light source located behind the screen. The need for a flat, uniformly bright back-light over the entire screen area has made the low-power characteristics of the LCD pointless as the backlight accounts for most of the power budget which is why your digital camera batteries go flat so quickly when you use the LCD viewfinder.

What was needed was a technology producible as a continuous film containing all three primary additive colors (Red, Green, Blue) in a matrix containing as many pixels as needed.  OLED made the grade with organic thin films between two transparent electrodes. An electric current causes these films to produce a bright light. By using semiconductor technology, each pixel can be addressed individually thus controlling the patterns of light and color which combine to form a picture.

The organic process used in OLED is called electrophosphorescence and is a biological phenomenon that has been noted and wondered at for eons. Fireflies, plankton, and many sea creatures all possess this characteristic naturally. But it’s only in the last few years that researchers have been able to synthesize nature.
 
These OLED panels are constructed of several layers of doped fluorocarbon polymers, the result is a system which is very thin – usually less than 0.5 thousandths of a millimeter thick.  OLEDs produce self-luminous displays that do not require backlighting and can operate at very low current of 2-10 volts. The thin displays can be made flexible, and have a wide viewing angle of up to 170 degrees.

Video Revolution founder Ron Witmer says, “None have sold yet, but everyone that comes into the store sees it because it is right on the front counter next to the cash register.  Comments from customers that see OLED for the first time range from amazed to awestruck.  This is a technology that will overwhelm the market and it’s always fun to be a part of something this good this new.”