Abercrombie and Fitch, the clothing company known for its risque campaign ads, has family groups up in arms over its latest line of T-shirts.
As part of its "New College" line, the company "continues its pattern of pushing pornographic-themed material into mainstream America," according to the American Family Association.
Abercrombie & Fitch does not merely sell a popular line of clothing, they sell a lifestyle," said AFA President Tim Wildmon. "And because A&F clothing is popular among teens and college kids, the influence of their sex-as-recreation lifestyle is widespread."
(You can check out some of the new T-shirts after the jump).
One T-shirt shows a young girl opening her blouse and exposing herself. The slogan reads: "Show the Twins." Another shows a female running nude, with the slogan: "Female Streaking Encouraged."
Other reported slogans include: "Female Students Wanted for Sexual Research," "Anyone You Can Do, I Can Do Better," and "Tie Me Up, Don’t Tie Me Down."
The AFA has sent out an e-mail blast asking supporters to contact the company to force the removal of "their sexualized shirts."
So what do you think? Is this a smart ad campaign; a marketing ploy to get noticed; or has the company crossed the line?
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