Guitar Center announced it collected more than 52,000 cans of food donated by musicians as part of a four-week nationwide food drive. The Tulsa store collected 583 cans as part of the drive.
All the cans – 52,981 – were donated to local food banks across the country where Guitar Center has stores.
“When Guitar Center initially launched the nationwide food drive, we only had plans of collecting for two weeks,” said Gene Joly, Executive Vice President of Guitar Center Stores. “However, we quickly realized that due to overwhelming support from local communities, as well as each Guitar Center location, we needed to extend our efforts through the entire month of November. Guitar Center would like to thank everyone who made this project such a success–our generous customers and sales associates really rose to the occasion this holiday season.”
Guitar Center supported the local communities’ efforts with a multi-tiered marketing campaign–including presence in the Guitar Center buyer’s guide with a circulation of over one million. Guitar Center also conducted targeted in-store promotion with signage and in-store audio, a full online promotional push, as well as a public relations initiative, launched to drive additional awareness and participation.