With 63 percent of American consumers saying that Black Friday doesn’t offer the best deals of the year, the personal finance website WalletHub conducted an in-depth analysis of 2015’s Best & Worst Items to Buy on Black Friday.
To find out whether shoppers are really getting the best deals, the WalletHub research team compared the “Pre-Black Friday Price” and the “Black Friday Price” of a broad selection of items and isolated the offers that are truly worth the hassle of participating in America’s biggest shopping craze of the year.
| Additional Discount for Waiting Until Black Friday by Product Category | |||||
| 1 | Books, Movies and Music (28%) | 7 | Computers & Phones (14%) | ||
| 2 | Video Games (only the software) (22%) | 8 | Apparel & Accessories (12%) | ||
| 3 | Toys (22%) | 9 | All Other Product Categories (9%) | ||
| 4 | Consumer Packaged Goods (18%) | 10 | Furniture (8%) | ||
| 5 | Appliances (17%) | 11 | Jewelry (4%) | ||
| 6 | Consumer Electronics (17%) | ||||
For a complete list of Black Friday deals updated daily, check out this WalletHub report: 2015’s Black Friday Ads: Find the Best Deals Key Stats
68% of items will have a significant Black Friday discount (10%+), and it is thus worth waiting to purchase them.- 14% of items will have Black Friday prices similar to what they currently sell for.
- 17% of items will be more expensive on Black Friday than they currently are on Amazon.com.
- “Books, Movies & Music” will be the most-discounted purchase category on Black Friday, providing savings of 28% relative to current prices, whereas “Jewelry” will only be about 4% cheaper on Black Friday.
For the full report, visit: https://wallethub.com/edu/best-worst-items-for-black-friday/16901/