Enduring principles of persuasion “Win Bigly”

Most reviews of Scott Adams latest book Win Bigly: Persuasion in a World Where Facts Don’t Matter note a bit of “apprehension.” A lot of people are quite vocal about their personal and/or political hatred of Trump, but when a book is described by Politico as “an oxygen-free cubicle into which is piped a barking infomercial for the president” it makes me want to buy a dozen.

The book is better described as “an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.”

Recently engaged in a sales centered profit opportunity, I was looking for titles from successful people and Adams was one of the earliest public figures to predict Trump’s win, doing so a week after error prone pontificator Nate Silver put Trump’s odds at 2 percent. The mainstream media regarded Trump as a novelty and a sideshow.

Scott Adams recognized in Trump a level of persuasion you only see once in a generation.

Adams writes, “Evolution doesn’t care if you understand your reality. It only cares that you reproduce.”

“Trump probably knew that one arrow in the chest could kill him, but if he had a thousand arrows, lined up just right, he could sleep on top of their pointy ends the same way a bed of nails works,” Adams wrote. 

Adams may well gain hardcover fame beyond Dilbert for insight if not practical wisdom, but his farcical take on bombastic foolishness is always delightfully illustrated as in this 2017 clasic strip.

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