The Worldwide brand of agricultural equipment, Massey Ferguson, announced Tuesday the tenth annual Sowing Good Deeds contest. The award recognizes charitable services, community involvement and educational activities of local Professional Rodeo Cowboy Association (PRCA) rodeo committees to their schools, towns and the Ag. Community. Nominations for 2026 are now open and will run through October 15, 2026. Finalists will be announced in early November, with the grand prize winner named at the PRCA Awards Banquet in Las Vegas, Nevada, on December 2, 2026. The winning rodeo committee receives a new Massey Ferguson tractor with loader, valued at over $60,000, as part of the prize package.