If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15?
The horrific elementary school shootings in Newtown, Conn.?
The October storm that took lives and devastated communities across the Northeast?
Sometimes, nothing at all.
The age of digital marketing brings with it new challenges, including how to respond during a national tragedy. Remember, as recently as Sept. 11, 2001, we had no MySpace, much less Facebook, Twitter or YouTube. Except for email, no vehicle for delivering instantaneous marketing messages existed. After 9/11, one of the most painful days in American memory, most of us had time to pause, reflect and put on hold print, radio and TV marketing campaigns that might be viewed as inappropriate or offensive.
In recent months, there has been lively debate on this topic in the marketing community, including how and when to tie – or not to tie — a marketing message into the news of the day, a widely used strategy.
Gaffes can occur with the most innocent of intentions in any media content, marketing or not. Earlier in April, a new episode of the musical comedy “Glee” upset and angered parents in Newtown, Conn., because the plot featured a student bringing a gun to school, where it accidentally discharges.
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As cardiovascular surgeon John Natale, M.D., sits in federal prison, the Seventh Circuit Court of Appeals in Chicago heard his appeal on April 18.
Mayor Dewey Bartlett, former-councilor Bill Christianson and former-mayor Kathy Taylor will meet in debate at 6 p.m., Wed., May 8 in the Perkins Auditorium at the OU-Tulsa Schusterman Learning Center, 4502 E. 41st St., during a free, public League of Women Voters of Metropolitan Tulsa candidate forum.
Both Planned Parenthood and NARAL claim to have “condemned” Philadelphia abortionist Kermit Gosnell’s actions as “reprehensible.” The question, however, is what it is they actually believe he has done that deserves condemnation. Many of the same “horrors” found in Gosnell’s clinic have been discovered in Planned Parenthood clinics as well.
US Editor, Peter Foster writes: The war on terror cannot be fought at an arm’s length – and the attacks on Boston have brought uncertainty back to American streets.